How to sell privately in Auckland with FiSBO.

WE KEEP IT SIMPLE

Meet Bex Williams.

I Got You

Having already celebrated the sale of $30 million of property, you can trust that partnering with FiSBO® is as smooth as a gentle breeze—and definitely won’t break the bank.

Bex is the first to pioneer FiSBO in Auckland with our property marketing, offering effective services that cater to residential, lifestyle, and apartment properties. Our private sales model has been proven in the very conservative Hawkes Bay, so we know Aucklanders will grasp it with both hands and reap the rewards FiSBO can offer compared to traditional options.

About me.

Born and raised in the vibrant heart of Tamaki Makaurau, Auckland, my 20-year journey through customer service and account management in the transport, freight, and logistics landscape has been nothing short of exhilarating.

Embracing a bold pivot, I've recently donned the cap of a graduate in Conveyancing, a journey that's honed my resilience and sharpened my focus. When I'm not diving into the world of conveyancing, you'll find me relishing the company of family and friends, orchestrating events that spark our competitive spirits in the most fun-filled ways.

Stepping into the role of a FiSBO consultant, I'm all about weaving honesty, transparency, and genuine effort into the fabric of our interactions, aiming for outcomes that leave everyone smiling. Eager and enthusiastic, I can't wait to partner with you as your FiSBO consultant, ready to navigate the exciting voyage of marketing your sale with a fresh, innovative approach.

Meet Ben

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Why I made FiSBO®

Hey there , I am Ben Keehan the founder of For internet Sale By Owner or FiSBO for short.

I was working in real estate back in 2015 and as the power of the internet started to grow with things like Virtual Tours, Online marketing, social media , the valuation algorithms like homes.co.nz and property insight tools I saw a gap in the market to provide a unique service to help private home sellers by leveraging technology and empower their decision making.

It wasn't untill 2018 that I found a web system to build the first version of the system and in the summer of 2019-2020 the first true working softwate version was built and our first live campaign started as covid hit.

Covid was a blessing as I had heaps of time to get FiSBO® working , the brand identity sorted and everything setup. In fact it has taken alot longer to tweak the services as everytime a campaign is run I learn something to make it better.

With the 5 years in real estate behind me I took everything I learnt from my time at Harcourts, First National and interactions and partnerships with TradeMe and REINZ to decide my true passion is in helping sellers directly.

Now with $30m in property sold and a franchise partner working our home area I can focus on national growth.

My mission is to make FiSBO® the go to brand for direct peer to peer sales in property with supported marketing services, at price points all sellers can afford without an expensive commission on sale.

The Uber of real estate

Sure, we could follow in the footsteps of the big names, imposing sales commissions, demanding unpaid work, and leveraging our position to overcharge you, the seller, simply because it's the industry standard.

Instead, we choose to stand out, leveraging innovation to offer a streamlined, efficient way to sell property through any internet-connected smartphone, all for a significantly lower fee.

Really, the only ones not cheering us on are our competitors.

We're here to deliver unparalleled value for your money, outpacing the big names and offering more bang for your buck than the budget or free options. My vision was to bridge this gap, creating a service that's truly unique.

Agent Sale vs FiSBO®

Apart from a couple of key differnces the gap between a private sale with FiSBO and an agent sale is very close.

We both:

Provide marketing and advertising on TradeMe and social media.
Work for the seller.
Do branding and signage.
Do viewings and openhomes (Plan dependant).
Provide the latest technology. (we do)
Lower the cost of selling to maximise the sellers profit (I think they do).
Put the seller in the drivers seat.
Let the seller decide who the buyer will be.

Here's a game-changer: our cutting-edge, transparent online system empowers you to pre-negotiate deals seamlessly. Then, to ensure everything's above board and you're fully protected, your solicitors craft the agreement. On the flip side, traditional agents might handle this with paper, in a way that feels a bit...well, dated. We're all about speeding things up and keeping you in the loop every step of the way!

Hybrid Online Auction

FiSBO is a unique hybrid online auction very similar to how Trade Me works but designed for property.

Imagine all buyers both conditional and unconditional fighting to win the right to purchase your property at the same time, all online from the comfort of their homes and you are in the drivers seat reviewing the BiDs from your internet connected mobile phone, tablet or pc.

Gone are the days of back and forth on paper, everything happens in real time and when you decide who the winning buyer is each parties solicitors draft the sales and purchase agreement to keep you safe.

FiSBO is the ultimate sales process to get you sold, saving you and the successful buyers money at the same time.

How we help you to sell

Our full service customers sell privately like this

STEP 1

Initial Customer Meeting

During your first meeting with the your consultant, take the opportunity to dive into how we operate and the array of services we offer, as detailed in our pre-list document. Create a personalized quote and be walked through the selling process, ensuring clarity and confidence every step of the way.

STEP 2

Create the campaign

Let's pick a day to capture those stunning photos and create an immersive VR tour! We're here to guide you through sprucing up the house with some handy tips from our manuals. Once you've got those picture-perfect shots, pop them into the FiSBO web app and we will edit your VR tour. Set aside about 2 hours for this creative process, including scripting. After that, support office will check the details and make sure you are set to shine online and schedule those open house moments. Our team will do a quick quality check before we showcase your listing on Trade Me, ensuring everything looks top-notch!

STEP 3

Design Time

We will craft your brochures and signs with a personal touch. Ready to elevate your property's appeal? It's incredibly easy and fun to do!

STEP 4

Viewing Management

Your consultant will deliver an outstanding first impression to sellers by guiding buyers directly to an open house or coordinating a private viewing that fits seamlessly into everyone's schedules.

Cleverly arrange simultaneous visits to reduce any inconvenience for the seller, and swiftly record any feedback in our system for the seller's review. By joining forces with the seller, we aim to attract a flood of interested buyers through every possible inquiry channel, maximizing the property's exposure and potential.

STEP 5

Open Homes!

Get ready for a whirlwind at your first open home! Thanks to your dazzling online marketing efforts, the property will shine, attracting a flurry of interested buyers. Effortlessly guide them through the process, input their information into our system, distribute brochures, and share the valuable insights you've gained from training. Then, watch as our innovative automation takes over, making everything smooth and efficient. It's all about making connections and creating memorable experiences with ease and authenticity.

STEP 6

The Property Selling Process

At the exciting moment of engagement, you'll get to share how our innovative system springs into action, then gracefully step back as buyers and sellers dive into negotiations directly through the FiSBO web app. It's like an online auction but cooler. The moment a bid lands, our app lights up with interest, showcasing the bid for all to see in the public listing. And if a bidding war kicks off? Buyers can outdo each other in real-time. It's transparent, it's thrilling, and it puts everyone in the driver's seat.

On the sellers approval the succesful buyers bid is sent to each parties solicitor to draft the agreement and keep them legally safe.

STEP 7

The contract

Once the buyer's bid is approved each parties legal team gets into action to provide the sales and purchase agreement and ensure the conditions are met along with any other legal requirement for the sale to take place.

Once they advise the contract is unconditional the SOLD sticker can be put on the property!

STEP 8

No Commission On Sale

At our core, we're a marketing services crew, committed to fostering success without the burden of commissions. Our ethos? You pay us for our expertise and efforts upfront, regardless of the sale's outcome.

We're firm believers in the magic of upfront, transparent pricing - it's a win-win for both the seller and our hardworking team. This approach not only simplifies the process but also aligns perfectly with our innovative spirit and dedication to providing genuine, enthusiastic support every step of the way. It’s all about creating a positive, optimistic experience that empowers everyone involved.

Get An In-home Demo

"We chose FiSBO because we did not want to pay high real estate fees. We didn't feel confident enough to sell our home ourselves but using FiSBO made the process more relaxed for us - It was well worth it. Aiden was very friendly and encouraging, he was always available for advice"

John & Christine

Bassett Place, Taradale

"I liked the FiSBO concept and needed to save on real estate fees to be able to move forward to my next property. I can’t speak highly enough of Aiden. He was professional, knowledgeable and responsive to questions and requests. While the website was easy to navigate he was reassuring to talk to. I wouldn’t hesitate to recommend Aiden. The whole experience was great... seamless, undemanding and proceeded well to the outcome we all wanted..!"

Kay

Kennedy Road, Napier

"Such incredible process of support with selling our property using FiSBO. It sold quickly and we received multiple offers and were able to negotiate directly with the buyer. It was a very empowering process and one I would highly recommend!"

Rachael

Milton Road, Napier

"We chose FiSBO Hawke’s Bay because of the cost saving and the professional approach of Aiden and the team. Working with them was simple and straightforward. We would 100% recommend FiSBO – they were professional and dedicated to helping us achieve the results. We are now selling another property with Aiden!"

Neil & Carena

Bassett Place, Taradale

"We sold four units with FiSBO, we saved $70,000 in fees compared to what an agent would have charged us, it makes so much sense to do it this way. We certainly recommend them to any serious seller"

Brent

Developer

Auckland Sells Property With FiSBO

Aucklands first FiSBO is now SOLD!

12 Merida Place