No bullshit - just straight talk....

Ben Keehan

Founder & CEO

When you get to know me personally, you'll quickly realize that I always speak my mind. I tend to see things in black and white, and that's not necessarily a bad thing. In the world of real estate marketing, and during my time as a real estate salesperson, being straightforward is crucial. There's no room for sugarcoating or false claims - it's just not worth it. Making inaccurate statements, whether in person or online, can lead to sticky situations where rectification is necessary to set things straight. 

Let me share a story from my experience in marketing a property with Harcourts. The listing mentioned that the property was "fully rewired," but it turned out that it was only partially done. The buyer caught on, and I had to navigate through an insurance claim to address the discrepancy, given that he had the published information in hand.

Another incident involved a colleague who faced a situation where a promised chattel was missing post-settlement. Despite being sold and settled, the seller backed out, leaving the salesperson to resolve the issue.

In today's digital age, it's essential to be truthful in online statements and to stand by your words by putting your name to them. Platforms like Facebook often see individuals hiding behind pseudonyms to spark conversations, but it becomes problematic when these discussions turn into slanderous or defamatory remarks based on embellished claims rather than facts.

This prevalence of misinformation stems from individuals making false statements under false identities, knowing that attaching their name could lead to legal repercussions for defamation.

Furthermore, when individuals or brands attempt to defend themselves by seeking clarity and facts, they often face further attacks. It's disheartening to witness a societal trend where attacking others seems acceptable without consequences.

Should  Facebook page admins also bear responsibility for propagating and allowing misinformation to spread? Or should the onus lie solely on the individuals behind the posts? What liability do they hold for approving and not monitoring the content?

Ever wondered about the repercussions of a defamation case against a Facebook page? Is the page accountable, or does the responsibility fall on Facebook itself? And what about disclosing the identity of the poster - will we ever uncover the truth?

In a world where social media often becomes the judge, jury, and executioner, it's essential to navigate these murky waters with caution. Judgement by social media can be a double-edged sword, but staying true to authenticity and facts will always lead you in the right direction.

So on that note, if I Ben Keehan ever call bullshit on a post about any of my company or brands I will defend my position, I will bite my tounge, think about the response and make a statement of fact to back up my stance.

If you want bullshit and lies based on misinformation, go somewhere else.