Friday Rant

The real estate process, as I learnt it from my time spent at Harcourts and First National as a real estate salesperson.

It goes like this:

1. The owner has the motivation to sell

2. They are in touch with market trends and have a fair and reasonable price expectations.

3. They take time to get the property ready for sale, decluttering, presentation and remedial work

4. They understand that the campaign will take time, sometimes, things can sell quickly, and sometimes they don't. Timing and patience is the key; we are looking for the right person, at the time, for the right price.

5. They understand that buyers want to buy low and sellers want to sell high. Everyone has a different opinion as to value.

6. A lowball bid might feel bad, but it can start a reaction to bring other buyers into the game.

7. They keep the house tidy and stick to the plan during the campaign.

8. Outside influencers can damage a campaign and sow the seed of doubt. When we have lost a listing to agents, in all cases, the customer has had to drop their price considerably to sell and that has taken a lot more time to sell. Plus, they have to pay a high commission losing more money. Frankly I cant figure out that logic. I hear agents say " The cheapest agent is not the best agent" this is a fallacy.

9. At the point of inducement, bidding takes time and can frustrate buyers with outdated paper-based systems. Often buyers will offer more in multi-offer situations, and traditional auctions exclude conditional buyers.

10 Agents claim that negotiating is worth paying for, but the reality is agents can only work on the instructions of the buyer or seller, and their first obligation is to the seller (fiduciary) and gets confused with the buyer's loyalty.

FiSBO, on the other hand, is the same up until the point of inducement when our automated selling platform allows buyers to bid with conditions directly to the seller, taking out the need of a third-party negotiator.

FiSBO's multi offer system is transparent compared to agents, buyers can compete with each other to drive the price upwards. The seller can offer a discount to buyers to stimulate demand with the press of a button inside FiSBO without the need of third-party negotiators.

FiSBO's franchise partners and marketing consultants replace real estate agents by providing marketing services to the point of inducement, so the seller only pays for the services they want to use rather than a huge commission on sale.  

FiSBO is a pay-as-you-go business model, so our marketing consultants actually get paid for the work they do, unlike traditional agents. We don't work for free, do you? FiSBO full service residential campaigns start from $5k+GST and are capped at $7k+GST, or you can DIY from $1499+GST

If you want to beat inflation and are thinking of selling in 2023 call us anytime for a chat and learn more about how we work and when you want to start your campaign.

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