Selling Property with FiSBO from $5K+GST

FiSBO® is the pioneering hybrid real estate platform created by Ben Keehan, a former real estate professional, that helps people sell property.

Ben has brilliantly merged the straightforwardness selling property for private sellers with the expertise of leading agents through his groundbreaking, custom-designed web app built from the ground up. By harnessing the advertising power of TradeMe and facilitating direct, real-time offers between buyers and sellers, we've eliminated the costly "middle person" and the hassle of paper-based forms.

Imagine FiSBO as a comprehensive platform that manages every detail of your campaign, with a supportive assistant guiding you behind the scenes and automation to help buyers take action on your property either by messaging you or making bids to buy.

The narrative for consumers should no longer be "how to sell property

Unlike traditional real estate selling methods, FiSBO's hybrid process is like a Trade Me auction but designed for property with automation and transparency and can be used with any combination of Auction, Deadline, Buy Now, Priced , as per your instructions.

At the point of inducement people can:

Express interest to buy your property by filling out the bid form, with conditions and price, the system will call interest to all registered buyers
If there are multiple bids, buyers can see the dollar value of the other bids in the FiSBO listing
Unlike normal auctions bids can include conditions which means all buyers have the same chance under the same rules
Other interested buyers will not see the conditions, just the dollar value.
The seller reserves the right to negotiate with any party, they are selling the property and may choose one party over another for any reason.
Bidding is done under your own volition - so you are in control without a third party interference.
Once the seller approves the winning bid, all the details are sent to each parties solicitor to draft the sales & purchase agreement.
Your solicitor will check your instructions and advise you on any legal matter that may effect you and help you fulfill the contract conditions.

You can manage everything right from your internet-connected smartphone, whether you're at the beach, a café, or anywhere else, with complete and immediate visibility!

Proven in Hawkes Bay with $31m in property sales to date and still climbing, you can confidently lean on FiSBO® as your go-to selling powerhouse.

How we help you to sell

Our full service customers sell privately like this

STEP 1

Initial Customer Meeting

During your first meeting with the your consultant, take the opportunity to dive into how we operate and the array of services we offer, as detailed in our pre-list document. Create a personalized quote and be walked through the selling process, ensuring clarity and confidence every step of the way.

STEP 2

Create the campaign

Let's pick a day to capture those stunning photos and create an immersive VR tour! We're here to guide you through sprucing up the house with some handy tips from our manuals. Once you've got those picture-perfect shots, pop them into the FiSBO web app and we will edit your VR tour. Set aside about 2 hours for this creative process, including scripting. After that, support office will check the details and make sure you are set to shine online and schedule those open house moments. Our team will do a quick quality check before we showcase your listing on Trade Me, ensuring everything looks top-notch!

STEP 3

Design Time

We will craft your brochures and signs with a personal touch. Ready to elevate your property's appeal? It's incredibly easy and fun to do!

STEP 4

Viewing Management

Your consultant will deliver an outstanding first impression to sellers by guiding buyers directly to an open house or coordinating a private viewing that fits seamlessly into everyone's schedules.

Cleverly arrange simultaneous visits to reduce any inconvenience for the seller, and swiftly record any feedback in our system for the seller's review. By joining forces with the seller, we aim to attract a flood of interested buyers through every possible inquiry channel, maximizing the property's exposure and potential.

STEP 5

Open Homes!

Get ready for a whirlwind at your first open home! Thanks to your dazzling online marketing efforts, the property will shine, attracting a flurry of interested buyers. Effortlessly guide them through the process, input their information into our system, distribute brochures, and share the valuable insights you've gained from training. Then, watch as our innovative automation takes over, making everything smooth and efficient. It's all about making connections and creating memorable experiences with ease and authenticity.

STEP 6

The Property Selling Process

At the exciting moment of engagement, you'll get to share how our innovative system springs into action, then gracefully step back as buyers and sellers dive into negotiations directly through the FiSBO web app. It's like an online auction but cooler. The moment a bid lands, our app lights up with interest, showcasing the bid for all to see in the public listing. And if a bidding war kicks off? Buyers can outdo each other in real-time. It's transparent, it's thrilling, and it puts everyone in the driver's seat.

On the sellers approval the succesful buyers bid is sent to each parties solicitor to draft the agreement and keep them legally safe.

STEP 7

The contract

Once the buyer's bid is approved each parties legal team gets into action to provide the sales and purchase agreement and ensure the conditions are met along with any other legal requirement for the sale to take place.

Once they advise the contract is unconditional the SOLD sticker can be put on the property!

STEP 8

No Commission On Sale

At our core, we're a marketing services crew, committed to fostering success without the burden of commissions. Our ethos? You pay us for our expertise and efforts upfront, regardless of the sale's outcome.

We're firm believers in the magic of upfront, transparent pricing - it's a win-win for both the seller and our hardworking team. This approach not only simplifies the process but also aligns perfectly with our innovative spirit and dedication to providing genuine, enthusiastic support every step of the way. It’s all about creating a positive, optimistic experience that empowers everyone involved.

Get An In-home Demo

Cost to Sell Comparison

Compare the cost of selling with FiSBO® against the average real estate agents commission of 3%+GST

Input your estimated selling price and the likley time to sell.

Your estimated sales price

The sales price you need.

Days to sell the property

Please note this is based on our Zone 4 pricing for residential property

Your estimated savings compared to an agent.

Agents fee is based on the average 3%. All calculations in GST.

FiSBO's fee is based on the time it takes for the property to sell the full service fee schedule.

Your calculated savings

Agents cost to sell this excludes any vendor paid marketing charged by the agent

Cost to sell with FiSBO® This includes everything in a full service campaign.

Meet Ben

Book A Demo

Why I made FiSBO®

Hey there , I am Ben Keehan the founder of For internet Sale By Owner or FiSBO for short.

I was working in real estate back in 2015 and as the power of the internet started to grow with things like Virtual Tours, Online marketing, social media , the valuation algorithms like homes.co.nz and property insight tools I saw a gap in the market to provide a unique service to help private home sellers by leveraging technology and empower their decision making.

It wasn't untill 2018 that I found a web system to build the first version of the system and in the summer of 2019-2020 the first true working softwate version was built and our first live campaign started as covid hit.

Covid was a blessing as I had heaps of time to get FiSBO® working , the brand identity sorted and everything setup. In fact it has taken alot longer to tweak the services as everytime a campaign is run I learn something to make it better.

With the 5 years in real estate behind me I took everything I learnt from my time at Harcourts, First National and interactions and partnerships with TradeMe and REINZ to decide my true passion is in helping sellers directly.

Now with $30m in property sold and a franchise partner working our home area I can focus on national growth.

My mission is to make FiSBO® the go to brand for direct peer to peer sales in property with supported marketing services, at price points all sellers can afford without an expensive commission on sale.

Why don't you charge a commission?

We're big believers in fairness and innovation: if you're putting in the work, you deserve to be rewarded fairly for it. It's all about creating value, both for our team and our customers.

And here’s something we’re really passionate about: if we deliver an exceptional product and service that lives up to our promises, we're confident people will recognize the value and be excited to support it.

When you choose to pre-pay for our services, you're not just securing your spot; you're also locking in the best possible price. We're excited to say, and we stand by this promise, that we'll be at least 20% more affordable than our closest full-service competitors.

Agent Sale vs FiSBO®

Apart from a couple of key differnces the gap between a private sale with FiSBO and an agent sale is very close.

We both:

Provide marketing and advertising on TradeMe and social media.
Work for the seller.
Do branding and signage.
Do viewings and openhomes (Plan dependant).
Provide the latest technology. (we do)
Lower the cost of selling to maximise the sellers profit (I think they do).
Put the seller in the drivers seat.
Let the seller decide who the buyer will be.

Here's a game-changer: our cutting-edge, transparent online system empowers you to pre-negotiate deals seamlessly. Then, to ensure everything's above board and you're fully protected, your solicitors craft the agreement. On the flip side, traditional agents might handle this with paper, in a way that feels a bit...well, dated. We're all about speeding things up and keeping you in the loop every step of the way!

And your trusted solicitor keeps you legally safe drafting the sales and puchase docs.

Hybrid Online Auction

FiSBO is a unique hybrid online auction very similar to how Trade Me works but designed for property.

Imagine all buyers both conditional and unconditional fighting to win the right to purchase your property at the same time, all online from the comfort of their homes and you are in the drivers seat reviewing the BiDs from your internet connected mobile phone, tablet or pc.

Gone are the days of back and forth on paper, everything happens in real time and when you decide who the winning buyer is each parties solicitors draft the sales and purchase agreement to keep you safe.

FiSBO is the ultimate sales process to get you sold, saving you and the successful buyers money at the same time.

Property Sold

$ 0 M

Worth

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Registered Buyers

$ 0

Collectively Saved

Is this a private sale?

Yes. The definition of a private sale is the transaction, or the sale is between two people directly without a real estate agent, but conducted by solicitors or licensed conveyancors.

In the olden days, a private sale would never hit the open market as the property would be sold to a neighbour, a family member or some other direct deal.

Unfortunately, a private sale is regarded as inferior to a real estate agent. FiSBO® is proving this to be a fallacy.

What does FiSBO® mean?

It's the perfect mash-up of traditional For Sale By Owner spirit with a dash of digital magic - we call it For Internet Sale By Owner..

Why is FiSBO® Different?

Our visionary, Ben Keehan, spent half a decade immersing himself in the world of real estate sales before crafting FiSBO, New Zealand's pioneering hybrid real estate platform. FiSBO is the culmination of marketing genius, cutting-edge technology, streamlined real estate processes, and a dynamic team, representing a genuine alternative to the conventional real estate experience.

Ben embarked on a mission to dissect and rebuild the traditional real estate framework, ensuring it benefits all involved. By merging premier traditional marketing strategies with the latest digital tools to engage potential buyers and introducing a transparent, real-time online auction system that welcomes conditional buyers, we've sparked unprecedented competition among sellers.

This innovation has led to a service that's not only significantly more cost-effective for sellers but also creates a win-win situation for all parties involved.

How does buying & selling work?

Purchasing a home has never been easier. Once you pop your details into our online openhome register, we'll zip all the essential info straight to your inbox to get you started with FiSBO.

Dive into a treasure trove of free tools waiting for you on FiSBO, and don't hesitate to drop a direct line to the seller for any nitty-gritty questions - all through our secure messaging, of course.

Feeling a spark of interest? That's your cue to fill out a "BiD" form. Select "Make a BiD" enter your details, your offer's conditions, and the price you're thinking of. It's like sending a little hello to let the seller know you're seriously considering their space.

Hit 'submit' and watch the magic happen. Our system immediately alerts any buyer who's shown interest in the property, making your bid visible in the public listing - in dollar signs, so it's crystal clear. And if the competition heats up, buyers can up their game with higher offers.

Sellers, you're in the driver's seat now. Feel free to negotiate with any prospective buyer. Once you're nodding in agreement, we'll whisk away the details to your solicitors, paving the way for a smooth sales & purchase agreement - keeping the legalities in check and everyone protected.

What about open homes?

If the thought of managing your own open homes seems like a mountain too steep to climb, fret not! We're here to lend a hand. Our vibrant team of marketing consultants is all set to take the reins of your viewing management and open homes, employing our dynamic, tried-and-true systems.

What if my house doesn't sell?

The real question we should be asking is, "Why isn't your house selling?"

Imagine diving into the market with the fresh perspective of a buyer and pricing your home in a way that aligns perfectly with the competitive landscape, all thanks to the rich insights from various market data sources. With this approach, there's virtually no reason for your home to linger on the market.

From what we've gathered over the years, a few things can stall the sale of a home. If a seller sets the price above market expectations, finding a buyer becomes a challenge. A lack of flexibility in negotiations? That's a surefire way to deter potential buyers. And holding out for a dream price that's not grounded in reality? Unfortunately, that means the house might just sit waiting for a buyer who'll never come.

With a blend of innovation, helpful guidance, and genuine enthusiasm, we encourage sellers to embrace a more optimistic and positive outlook. Selling your home should be an exciting journey, and with the right approach, it can be a smooth and rewarding experience. Let's work together to make your home sale a success.

How to Sell Property With FiSBO®